Privacy Policy

1. Introduction

Nimiraa ("Nimiraa", "we", "us" or "our") operates through our website nimiraa.com and our official digital channels (collectively, the "Platform"). We respect your privacy and are committed to handling your personal information with care, transparency, and integrity.

This Privacy Policy outlines what information we collect, how we use it, and the choices available to you. It may be updated from time to time to reflect changes in our practices or applicable law. We encourage you to read it carefully and revisit it periodically.

By accessing or using our Platform, you agree to the collection, use, and storage of your information as described in this Privacy Policy.

2. Information We Collect

When you register, browse, or make a purchase on our Platform, we may collect the following:

Personal details such as your name, email address, phone number, and delivery address. Demographic information such as your date of birth or anniversary, where provided. Your feedback, preferences, and opinions shared with us directly.

When you use our Platform, we also collect certain technical data including your device information, IP address, browser type, location data, and network carrier.

We also observe how you interact with our Platform — pages you visit, items you view, add to your wishlist, or purchase.

If you place an order, we collect payment information including card details or bank account information, solely for the purpose of processing your transaction securely.

3. How We Use Your Information

We use your information to process and fulfil your orders, personalise your experience on our Platform, and keep you informed about your purchases, shipping updates, and any changes to our policies.

With your consent, we may also send you information about new collections, offers, and updates that we believe may be of interest to you.

We analyse browsing and purchase patterns in aggregate to improve our products, services, and Platform experience. We do not use your personal information for any purpose beyond what is described here.

4. Cookies

We use cookies and similar technologies to improve your experience on our Platform, remember your preferences, and understand how our Platform is used. You may disable cookies through your browser settings, though this may affect certain features of the Platform.

5. Sharing of Information

We do not sell, share, or distribute your personal information to third parties for their own marketing or advertising purposes.

We may share your information with trusted service providers who assist us in operating our Platform and delivering our services — including shipping partners, payment processors, and customer support providers. These partners are bound by confidentiality obligations and may only use your data to perform services on our behalf.

We may also disclose your information where required by law or to protect our legal rights.

6. Your Rights

You have the right to access, correct, or update the personal information we hold about you. You may also request that we restrict or stop processing your data at any time.

To exercise any of these rights, please write to us at care@nimiraa.com. We will respond promptly and make any necessary corrections to our records.

You may withdraw your consent for any use of your personal information that requires it by writing to us at the same address. Please note that withdrawal of consent may affect your ability to use certain features of our Platform.

7. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to meet any legal or regulatory obligations.

8. Security

We maintain appropriate technical and organisational measures to protect your personal information from loss, misuse, or unauthorised access. All transactions on our Platform are processed through a secure server. While we take every reasonable precaution, no system can be entirely guaranteed against breach.

9. Marketing Communications

You may opt out of receiving promotional communications from us at any time by writing to care@nimiraa.com or using the unsubscribe option in any email we send you. You will continue to receive transactional communications related to your orders.

10. Third-Party Links

Our Platform may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their respective privacy policies before sharing any personal information.

11. Account and Data Deletion

You may request the deletion of your Nimiraa account and associated personal data by writing to us at care@nimiraa.com. Please note that deletion of your account will result in the loss of access to your order history, saved addresses, store credits, and eligibility for policies such as Lifetime Exchange and 30-Day Returns. Account deletion may be delayed if there are open orders or pending transactions.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any material changes will be communicated through our Platform. Your continued use of our Platform following such updates constitutes your acceptance of the revised policy.